31 October 2026
View Plan →Date: UK: 7 March 2027 | US: 9 May 20272027 Season
Etsy Mother’s Day (UK & US) sale plan 2027
Mother’s Day occurs on two distinct dates: UK Mothering Sunday in March and US/International Mother’s Day in May. Sellers who plan for both dates can capture two separate peak gifting waves for personalized jewelry, floral home decor, and family keepsake gifts.
Strategic Planning Timeline
UK Cycle (February to Early March)
Target UK shoppers with personalized family birthstone jewelry, engraved keepsakes, and garden gifts.
US Cycle (April to Early May)
Launch US-focused campaigns for custom mom necklaces, floral wall prints, and luxury candle sets.
Shipping Deadlines
Set separate postal cut-offs for UK delivery (late February) and US delivery (late April).
Recommended Discount Ladder
UK Wave (20 Feb - 2 Mar 2027)-20%
US Early Wave (15-25 April 2027)-15%
US Peak Wave (26 Apr - 3 May 2027)-20%
Digital Last-Minute (7-9 May 2027)-30%
Crucial Shipping & Courier Guidance
Because dates differ by two months, adjust your Etsy shop announcement and location-based shipping settings to target each geographic market appropriately.
Frequently Asked Questions
Why should Etsy sellers distinguish between UK and US Mother’s Day dates?+
UK Mothering Sunday falls in March while US Mother’s Day is in May. Running distinct marketing pushes allows you to profit from two separate peak gifting seasons.
What types of items convert best for Mother’s Day on Etsy?+
Personalized jewelry with children’s birthstones or initials, custom family line-art portraits, luxury bath and candle gift sets, and personalized ceramic mugs.
What discount percentage is optimal for Mother’s Day gifts?+
A 15-20% discount preserves artisan craftsmanship margins while providing an attractive price point for gift buyers.
Explore Other Seasonal Event Plans
Related Article
Read Article →Read our comprehensive holiday guide
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